Jewellery & gifts
6 reasons Canadians are skipping the mall for this sterling silver charm bracelet (and how to get yours free)
Real 925 sterling silver, a polished heart clasp, fits the charms you already own, and right now the bracelet itself costs nothing. Here's what's going on.
If you've priced a charm bracelet at the mall lately, you already know the problem. The bracelet alone can cost close to a hundred dollars, and each charm adds another $45 or more. By the time it actually looks like yours, you've spent hundreds.
That's why more and more Canadians are ordering their charm bracelets online instead. The one we hear about most is ours: the sterling silver heart-clasp bracelet from Purple. Here are the six reasons people tell us they switched.
It's real 925 sterling silver, not plated metal
A lot of cheap bracelets online are plated alloy. They look fine for a few weeks, then the coating wears off and your wrist turns green.
Our bracelet is 925 sterling silver, finished with a smooth snake chain and a polished heart-shaped clasp. If it ever loses its shine, a polishing cloth brings it right back.
“I was a little skeptical about ordering jewellery online, especially at this price. But the bracelet is beautiful in person. The silver has a really nice shine and it’s comfortable enough to wear every day.”
★★★★★Claire B., Montréal, QCIt costs a fraction of what you'd pay at the mall
Here's the same starter look, priced two ways:
| Bracelet + 3 charms | Total |
|---|---|
| Typical mall jewellery brand | $230+ |
| Our Gift Set | $33.90, free shipping |
Typical prices for sterling silver snake chain bracelets and charms at mall jewellery brands in Canada, October 2026.
Same sterling silver, same classic snake chain style. The difference is that you're not paying for a famous name or a storefront in a shopping centre.
The bracelet is actually free (and there's no catch)
This is the question we get most, so here's the honest answer.
Most people who try the bracelet come back to add charms. So instead of spending our whole budget on advertising, we put part of it into giving the bracelet away. You just cover $14.90 shipping & handling, which includes tracked delivery and the gift box, and the bracelet is yours.
There's no subscription, no hidden fee and nothing billed later. The total you see at checkout is the only thing you pay. The only limit is one free bracelet per customer.
“I honestly wasn’t expecting much because the bracelet was free, but I was pleasantly surprised. It feels really nice on my wrist and the heart clasp is so pretty. I’ve already picked out a few charms to add to it.”
★★★★★Emma R., Toronto, ONIt fits the charms you already own
Already have a few charms from another bracelet? Bring them over. The 3 mm snake chain fits most standard charms and beads, so you can mix your favourites with new ones.
And if you're starting from scratch, our charms start at $14.90, including a little red maple leaf that's become a customer favourite.
“I already had a few charms from an old bracelet and they fit perfectly. I love that I can mix them with the new ones instead of having to start all over again. It looks much more expensive than it actually is.”
★★★★★Sophie M., Vancouver, BCIt's comfortable enough to wear every day
The snake chain is smooth and flexible, so it moves with your wrist instead of catching on sleeves. The heart clasp clicks shut securely, so you can wear it from morning coffee to evening out without thinking about it.
It's the easiest gift you'll give this year
Every bracelet arrives in a gift box with a card, ready to hand over. No wrapping, no last-minute mall run. It works for a mom, a sister, a best friend or a teenager, and they can keep adding charms for years.
With the holidays coming up, a lot of customers are ordering two: one to keep and one to give. Delivery takes just 4 to 7 business days, so there's still time for holiday gifts.
“I got the gift set for my sister and she absolutely loved it. The little gift box was such a nice touch, and the maple leaf charm was perfect. It made the whole gift feel much more special.”
★★★★★Olivia T., Calgary, ABHow it compares
| Purple | Mall brands | |
|---|---|---|
| Material | ✓ 925 sterling silver | ✓ Sterling silver |
| Bracelet price | Free + $14.90 shipping & handling | $95+ |
| Charms from | $14.90 | $45+ |
| Bracelet + 3 charms | $33.90, free shipping | $230+ |
| Gift box included | ✓ | ✓ |
| Delivered to your door | ✓ | Store pickup or shipping fees |
| Money-back guarantee | 30 days | Varies |
How to get yours
- Tap the button belowYou'll go to the official offer page at Purple.
- Choose your size and setBracelet only is free. Sets with charms come with free shipping.
- Cover the $14.90 shipping & handlingPay by card, Apple Pay or Google Pay. Tracking arrives by email.
What customers are saying
“I love that I can keep adding charms and change the bracelet depending on my mood. It feels personal instead of looking like just another piece of jewellery. Definitely one of my favourite little purchases lately.”
Jessica L., Ottawa, ON“Shipping was easy to follow and my bracelet arrived nicely packaged. I ordered the bracelet first and ended up coming back for the charms. Such a cute idea, especially if you like collecting little memories.”
Megan C., Winnipeg, MB
Sterling silver heart-clasp charm bracelet
Includes tracked delivery and a gift box. Free shipping on all sets.
- 925 sterling silver with a heart clasp
- Gift box and card included
- Tracked delivery anywhere in Canada
- 30-day money-back guarantee
Sets with charms from $33.90 with free shipping
Quick questions
Is there really no catch?
None. You pay $14.90 shipping & handling, which covers tracked delivery, packaging and the gift box. No subscription, no recurring charge, nothing billed later.
How long does delivery take?
Most orders arrive in 4 to 7 business days anywhere in Canada, with tracking the whole way.
Will I pay customs or duties?
No. The total at checkout is all you pay. If you're ever charged an import fee on delivery, email us your receipt and we'll refund it.
What if it doesn't fit?
Email us within 30 days of delivery and we'll exchange it for another size or refund what you paid.